Beauty Industry

Pharrell Williams’ Brand, Humanrace, Expands into the Body Care Category

Unveils two Body Bars focused on cleansing and exfoliating the body.

Author Image

By: Charlie Sternberg

Associate Editor

Humanrace, Pharrell Williams’ product brand, is expanding its offerings into the body care category for the very first time with the launch of two Body Bars focused on cleansing and exfoliating the body:
 

  • The Reenergizing Whiteclay Body Bar

  • The Energy Channeling Charcoal Body Bar
 
Made from a soap-free formulation, the first offerings in body care encourage consumers to dedicate the same care and attention to their body as their face.
 
“We’ve spent the last year educating people how to take care of their skin and adhere to a routine, but we believe that the routine doesn’t stop with your face, you need to care for your body too. Your body deserves its own time,” said Pharrell Williams.
 
Humanrace takes the principles and ingredients rooted in their three-step skincare ritual to create essential products for the body.
 
The Reenergizing Whiteclay Body Bar cleanses and hydrates the skin without sacrificing moisture, while the exfoliating Energy Channeling Charcoal Body Bar gently smooths and refines skin texture without stripping the skin. Both products are developed to provide an effective cleansing experience while maintaining a healthy skin barrier.

Sustainability & Safety

In line with all Humanrace products, both Body Bars were engineered with sustainability and safety top of mind.
 
The products are packaged in Forest Stewardship Council (FSC)certified paper cartons, and all ingredients are Vegan and follow the EU standards of 1,300 banned ingredients. Additionally, both products are fragrance-free and made with no nuts, seeds, rocks, or plastic microbeads.
 
Humanrace’s new body care products will also be launched with the Ceramic Body Bar Dish.  Handcrafted in Arita, Japan, this ceramic dish has been bisque fired and hand glazed to preserve the tradition of porcelain creation.
 
“I’m proud of the work we’ve done to enter the body care category, and we’re excited to show the world what’s next,” said Rachel Muscat, president.
 
The Humanrace body care collection—the Humanrace Reenergizing Whiteclay and the Energy Channeling Charcoal Body Bars—will be launching exclusively at Humanrace’s website on November 22, 2021.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters